krokodil riba
Festival: November 6−9
Exhibition: November 6−25
SmilefectionYuri Kleban Roi Ronn


Interactive installation, 2013

(Bezalel Academy of Arts and Design, Givat Ram Institute)

Smilefection is a showcase of the infectious nature of smiling. The user is presented with a slideshow of smiling faces. The moment the user is “infected” by one of the smiles appearing on the screen and smiles himself, a webcam snaps a photo and his smiling face becomes a part of the slideshow.

Simple data analysis can then show the expansion of the “Smiles Epidemic”, and rate our users by the contagiousness of their smile. The atomization of vision in this respect creates a feedback loop with the “real world”, activated by our reaction to what we see.

Artist Talk


Yuri Klebanov is an interactive designer, gamer and a technology addict. He holds a B. Des in Visual Communications from Bezalel Academy of Art and Design in Jerusalem. He is working in an online interactive video advertising startup. He dreams of expanding his knowledge, experience and level up in the game of life by successfully admitting to the MIT Media Lab Arts and Sciences Program.

Roi Ronn is a developer and technology enthusiast based in Tel-Aviv, Israel. Roi is about to finish a B.Sc. in Computer Science at the Hebrew University in Jerusalem and earns his living by working in a cyber-security oriented startup. He is excited to be working and exploring in an era in which technology is forcing us to reconsider everything we know about communication and human interactions.

Yonatan Ben Yaakov, born in 1984, worked as a Software Engineer for Google in Tel-Aviv from 2007 to 2013. He is now pursuing personal goals and hobbies such as cooking, acting and traveling. He holds a B.Sc. in Computer Science and Mathematics from the Hebrew University in Jerusalem and a M.Sc. in Computer Science from the Open University of Israel.